Condo.Com Hires Former Disney And Nike Marketing Executive

Condo.com announced the recent addition of Fernando De Los Reyes as their new Chief Marketing Officer joining a rapidly growing team.  Fernando is responsible for both traditional and web 2.0 interactive marketing, advertising, brand management, public relations, media and business development. Prior to joining Condo.com, Fernando was Chief Marketing Officer for Fathead.com/Fathead LLC, a Quicken Loans company.

“Our vision for Condo.com is to be a global company and brand.  From our internet start-up beginnings just a few years ago, we are now the largest condominium marketplace in the world,” stated Richard Swerdlow, CEO of Condo.com.   “Condo.com is fast becoming synonymous with real estate success worldwide for consumers, agents, brokers and developers alike.  To ensure we accomplish this strategically, we needed someone like Fernando with his tremendous breadth of global branding experience to guide us.  We are fortunate to have him join our team and look forward to his contributions toward achieving our marketing vision,” Swerdlow added.

“I’ve been fortunate to have worked with some very creative and successful family-oriented consumer companies throughout my career like Nike, Disney and Cartoon Network, but what we do at Condo.com represents the biggest consumer-lifestyle, family investment and business transaction I’ve ever been a part of influencing globally,” remarked Fernando De Los Reyes.  “Condo.com has built an impressive team with tremendous energy and the sort of talent that any Fortune 500 Company would be thrilled to have.  Beyond the people and pace however, it’s the opportunity and innovation that’s taking shape in the online real estate industry that has me most excited to join the Condo.com team and inspired to execute our vision for Condo.com, the brand.”

Fernando De Los Reyes brings 20 years of Fortune 500 experience to Condo.com, having been a key marketing voice for Disney Consumer Products (DCP), where he was Vice President of Television Franchise Management, credited with getting TV shows like Hannah Montana into the DCP licensing pipeline. Prior to Disney, Fernando was Vice President of Marketing for Turner Broadcasting’s Cartoon and Boomerang Networks, Latin America.  During the mid and late 90’s, Fernando was Director of Marketing for Nike Soccer and Marketing Director for Capitol Records.

Fernando received his BA in International Relations from the University of California at Davis and attended the University of California’s Hastings College of the Law.