The traditional marketing tools of the trade for an Australian real estate agent is a hammer: to help secure the large billboard outside the property. If its an expensive property this used to mean that the sign was bigger, with more pictures: some of the pictures might even feature the property for sale rather than the friendly face of the agent involved. More than one property owner has wondered why so much of the advertising that they often pay for involved the agent, their family, their agency, their dog, in fact anything else but the actually thing that was being sold: their home!

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